H&M to make use of digital clones of fashions in adverts and social media
Liv McMahon Know-how reporter Getty Photographs Trend retailer H&M is to make use of synthetic intelligence (AI) to create digital “twins” of 30 fashions. It says it’s going to use the AI doppelgangers in some social media posts and advertising and marketing within the place of people, if given permission by fashions. “We’re curious to…