What to look at for at Tremendous Bowl 59

Acrobatic catches and thumping hits are why American soccer followers watch the Tremendous Bowl however for others the non-sporting spectacle is rather more fascinating.

We have chosen a couple of issues to look out for in the course of the contest between the Philadelphia Eagles and the Kansas Metropolis Chiefs, which kicks off at 23:30 GMT (18:30 EST) on Sunday, 9 February on the Superdome in New Orleans, Louisiana.

Kendrick Lamar would be the star flip in the course of the half-time present and the unlikely ties binding David Beckham and Matt Damon can be revealed – oh, and Taylor Swift could be displaying off a brand new ring too.

The Compton rapper can be headlining the musical interlude for a second time when he takes the stage on Sunday, throughout which he can be supported by SZA.

Lamar is recent off a profitable yr on the Grammy Awards the place he scooped 5 prizes, together with music of the yr for Not Like Us – a diss observe directed at hip-hop rival Drake.

It might appear a certainty for the set checklist however Lamar may select to not play it after Drake filed a lawsuit claiming defamation and harassment final month.

Will he again down or will the feud attain what could be the biggest tv viewers in US historical past? Final yr’s Tremendous Bowl set the file with greater than 123 million Individuals tuning in.

Travis Kelce can be hoping to win his fourth Tremendous Bowl ring and he could retire if he does – sure within the data he’ll go down as one of many nice gridiron gamers.

For a lot of viewers he’s higher generally known as Taylor Swift’s boyfriend. Their relationship turned public in 2023 and he or she joined him on the sphere to have fun his workforce’s Tremendous Bowl win final yr.

Swifties can be maintaining a tally of what occurs after the ultimate whistle, following on-line rumours a couple of proposal. Requested by journalists if such a plan was within the offing, Kelce replied rhetorically with a smile: “Would not you prefer to know?”

Adverts broadcast in the course of the Tremendous Bowl are a few of the costliest cash can purchase.

This yr a minimum of 10 adverts have been offered for greater than £6.4m ($8m) every, reported leisure enterprise journal Selection – a brand new file.

So corporations who purchased a premium spot need to guarantee they make them memorable.

This yr beer model Stella Artois have recruited David Beckham to star in theirs as himself, through which he learns he has an extended misplaced twin brother (performed by Matt Damon) within the US referred to as, er, Dave Beckham.

One other due for broadcast comes from Hellman’s mayonnaise that recreates the orgasm scene within the deli from When Harry Met Sally and options Sydney Sweeney.

Haagen-Dazs have Quick & Livid actors selling their ice cream, Barry Keoghan is showing for web site builder Squarespace, and Gordon Ramsay is promoting cookware producer HexClad.

Now in his second stint on the White Home, Trump would be the first sitting US president to attend a Tremendous Bowl.

He’s no stranger to the NFL and attended a sport final October in Pittsburgh, Pennsylvania whereas campaigning within the presidential election.

Previously he has additionally been essential of league commissioner Roger Goodell – most not too long ago as a result of he did not like a rule change for kick-offs.

He additionally disapproved of Goodell’s dealing with of NFL gamers who selected to kneel in the course of the nationwide anthem, which was final performed extensively in 2020 following the homicide of George Floyd.

Gamers defined the protest was meant to attract consideration to racial injustice within the US however Trump mentioned they need to be fired or suspended for disrespecting the nation.

Fox, who’re broadcasting the Tremendous Bowl within the US, can even air an interview with the president on his first 100 days in workplace throughout their pre-game present.

The NFL has mentioned it is not going to use the slogan “Finish Racism” within the Tremendous Bowl – it has used the phrase for the final 4 editions.

The league mentioned the change was not in response to the political local weather underneath the brand new Trump administration, which has ended using DEI schemes within the federal authorities, however current tragedies within the US.

“Select Love” and “It Takes All of Us” had been deemed extra acceptable following the terrorist assault in New Orleans on New 12 months’s Eve and the wildfires in California final month. These slogans had been launched by the NFL in 2020 and have appeared in numerous league video games since then.

Goodell mentioned he was pleased with the league’s range efforts and would proceed them. “We have not solely satisfied ourselves, we have confirmed it to ourselves,” he mentioned. “It does make the NFL higher.”

Jon Batiste, the Grammy-winning singer and songwriter, will carry out The Star Spangled Banner this yr.

Viewers will maintain an ear out for any fluffed lyrics, as skilled by Christina Aguilera, whereas bettors will regulate how lengthy Batiste’s rendition takes.

Different songs can even be carried out previous to kick-off together with America the Lovely, by Trombone Shorty and Lauren Daigle, in addition to Raise Each Voice and Sing by Ledisi.